Founder and Co-CEO
A seasoned marketing, sales and consulting executive with nearly twenty years of experience in sports and entertainment, Danielle has held various leadership roles with Hicks Sports Group, previous owner of the Dallas Stars, Texas Rangers, and Liverpool Football Club, as well as Circuit of The Americas, a world-class multi-use venue that is home to the Formula 1 USGP, other world championship motorsports events, and live music.
Danielle is grateful for the opportunity to have opened world-class sports and entertainment facilities, negotiated naming rights and other partnership agreements across a diverse portfolio of properties, consulted on behalf of leading global companies, and established business relationships with clients and partners based on trust and delivering value to all parties.
A native Californian and graduate of UCLA, Danielle now resides in Dallas, Texas. She thoroughly enjoys being a Mom to her two daughters, traveling with her husband, the outdoors, yoga and reading.