A dynamic executive, Karen brings with her 20 + years of entrepreneurial, sales and marketing, strategic partnership, agency, business development, start-up, brand strategy, and product development experience across diverse industries including sports and entertainment, telecommunications, and health and wellness. Australian-born and bred, she believes in life leading her. Karen played an integral role in the launch and rollout of Boost Mobile in three countries, was co-founder of Bike Religion and Crank and Grind Coffee, spearheaded the launch of Spartan Race’s nutrition product division, and has successfully consulted to and procured partnership revenue for Spartan Race, Hyrox, Dignitas Esport, Thrill One Sports and Entertainment, and Pickstar.
As a lifetime competitive athlete she naturally gravitates to anything sports related, has a passion for health and wellness, and being able to apply her creativity and business acumen in industries she has a personal connection to is where she thrives.
Karen has embraced the Southern Californian lifestyle, loves nature and being outdoors, running, hiking, road cycling, popping into her local cross-fit gym for a workout, and competing in a Spartan Race or Hyrox competition herself. She is a proud and active “Mum” to her two teenage daughters Ava and Kate, enjoys experiencing other cultures through food and travel and is a self-proclaimed “coffee snob”.