Scott Howard
Executive Vice President, Sales
With a highly creative background promoting event and media properties within the sports and entertainment landscape, Scott has led business-to-business and business-to-consumer marketing and revenue-generating functions from start-ups to well-established Fortune 500 businesses. In 2019, Scott launched HARLON, a sports, entertainment, and music property rights representation agency focused on revenue generation for rights holders. His clients have included Gannett, the Bank of America Chicago Marathon, Lighthouse Immersive (Immersive Van Gogh), WNDR Museum, Mempho Music Festival, and more. HARLON was acquired by Connect Partnership Group in April 2022.
Prior to HARLON, Scott served as Chief Revenue Officer for Red Frog Events and their event properties, including Firefly Music Festival, one of North America’s largest music festivals, and negotiated partnerships with some of the most respected and forward-thinking brands in the industry. Prior to Red Frog Events, Scott held leadership roles at NASCAR’s Chicagoland Speedway, the Dew Tour, an NBC Sports and MTV joint-venture, and within Sears Holdings, where he was responsible for negotiating sports and entertainment partnerships on the brand/client side of the business for Sears and their proprietary brands Craftsman, Kenmore, and DieHard.
Scott received his bachelor’s degree from the University of Michigan. Scott and his wife reside in Chicago, Ill., and have two daughters.